Creating television spots can be extremely expensive. In order to dramatically reduce the production costs for Lamps Plus we created spots utilizing animation of still product images moving across a still background image and using sparkles or other effects to add an impression of depth. Obviously this is not the same as live footage but the cost saving were huge. We then repurposed old film or used animation or stock footage at the beginning and end of each spot. In this way Lamps Plus saved hundreds of thousands of dollars annually in television production costs.